Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Researching and Booking Travel Online in Ukraine
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Researching and Shopping for Retail Products Online in Ukraine
This study will help you understand more about how consumers in Ukraine research and purchase retail products online.
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online ...