Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
The Role of Online in Turkish Retail Purchases
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
- Search engines are the most frequently used as well as the most relevant online information source across all product categories ...
Online Shopping for Retail Products in Switzerland
This study will help you understand more about how consumers in Switzerland research and purchase CPG and Retail products online.
- Online search is relevant within all CPG and retail product categories.
- Online purchase is an established purchase method ...
The Role of Search for Home Entertainment Purchases
Online research is becoming a critical component of home entertainment technology shoppers' decision-making. Google and Nielsen looked at home entertainment technology shoppers' search in Italy, a growing market. Key findings:
- Search is an important part of the customer journey, with ...