- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Understand Market Behavior / studies
Insights to help marketers understand the general market landscape and to look at macro-level influences. Businesses need to understand how they could be impacted, and learn how to prepare for it.
Holiday Consumer Intentions 2012
Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first "Nonline ...
The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
From Calls to Clicks
Google partnered with Ipsos in 2012 to understand the evolution of customer service in the telecom industry. The study looks at subscribers’ awareness, use, and satisfaction with their provider’s customer service offerings. It also looks at the use of ...
Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
Trends in Digital Device and Internet Usage 2012
This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.
- An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...