US Hispanics / studies
Hispanics account for 55% of the growth population in the U.S. and 1 out of every 4 babies born in the U.S. are Hispanic, according to BabyCenter. With these types of facts and figures, ignoring this audience would be a huge miss for marketers. Three of the most interesting findings we have uncovered are:
- U.S. Hispanics rely on their mobile phones as the primary way to access the internet. If you are a marketer targeting US Hispanics, an optimized mobile website is a must
- U.S. Hispanics are just as comfortable searching and consuming research information in English as they are in Spanish.
- 64% of U.S. Hispanics visit video sites (versus 50% for the average population). Further 57% of them share videos. Videos is a high engagement vehicle for this audience.
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US Hispanic Auto Consumers
1 in 3 US Hispanics made an auto purchase last month. How do they use the Internet to aid their decision? This study with OTX found:
- Over 50% of US Hispanic auto purchasers research online before purchasing
- 65% of them ...
Preview the Study Download: PDF , PPT
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US Hispanic CPG Consumers
How has the internet influenced the way US Hispanics purchase food and groceries for the home? This OTX study found:
- 54% of Hispanic CPG shoppers made a purchase in-store as a result of seeing online ads while researching
- Almost 50 ...
Preview the Study Download: PDF , PPT
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US Hispanic Retail Consumers
How does the US Hispanic audience utilize the Internet to navigate retail decisions? This OTX study found:
- Clothing is the most popular retail item purchased by US Hispanics
- Over 40% of them are comparing prices and locating retailers on their ...
Preview the Study Download: PDF , PPT
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US Hispanic Tech Consumers
Hispanics in the U.S. are diverse, vibrant, and growing in their influence. Google commissioned OTX to discover how they shop for the latest tech products; the study found:
- 86% of online Hispanics access the Web on broadband
- 55% of ...
Preview the Study Download: PDF , PPT
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BabyCenter 21st Century Mom Hispanic Acculturation Study
Hispanics account for 55% U.S. population growth. What’s more: 1 out of every 4 babies born in the U.S. are Hispanic. BabyCenter’s Hispanic Mom Acculturation study reveals key insights into the influence of acculturation on this ...
Preview the Study Download: PDF
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Four Truths About US Hispanic Consumers
Inside the digital habits of U.S. Hispanic consumers. This study by Google and OTX found:
- 86% of online Hispanics are broadband users
- 78% of Hispanics have used a search engine to learn more about something they saw on TV ...
Preview the Study Download: PDF , PPT