Video / studies
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
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YouTube TrueView ads double monthly trade-in vehicles at Rick Case Honda, resulting in 12x ROI
Rick Case Honda partnered with Car-mercial.com to produce YouTube TrueView in-stream ads encouraging vehicle trade-ins. After launching the ads, the dealership doubled the number of trade-ins from a competing make from 10 per month to 20 per month. Rick ...
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Chevy Sonic "Firsts" campaign leveraged YouTube to engage millennials
Chevrolet launched a series of YouTube videos for the Chevy Sonic "Firsts" campaign, supported by a full suite of YouTube Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increased brand lift and ...
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Winning Super Bowl Insights
Public interest in the Super Bowl begins towards the end of December, lasting over a month. As pre-game anticipation builds, people are seeking out Super Bowl commercials earlier. YouTube not only helps people to find Super Bowl ads, it allows ...
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TV + Google YouTube - Complementary in a Cross Media Campaign Strategy (Volvo)
Light TV viewers are valuable and a significant part of your audience. In fact, they are the future. Right now, light TV viewers are not reached effectively by TV advertising but they are watching online. YouTube coupled with the Google ...
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Think Travel Video One-Sheet
Insights at your fingertips: Learn how online video connects travel brands with consumers.
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The 2012 Traveler
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors ...
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The Role of Video for the 2012 Traveler
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the role of video for today's traveler and how usage might contrast across these types of travelers. Here is a ...
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Education Trends through the Eyes of Your Customer
In a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
- 80% of education ...
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Measuring Ad Format Impact Study
At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad format effectiveness. The pilot was designed to measure the ad breakthrough of TV and online ad formats across 21 live campaigns ...
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Reebok Incremental Research study
Did you know? There are 4.6x more light TV viewers than heavy TV viewers in the male 18-24 audience. As a consequence, for a brand like Reebok, 41% of their target can be very hard to reach on TV ...
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T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
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TrueView Ads: Getting Viewers to Watch, Not Skip
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video when they want it and where they want it. If you're an advertiser, how do you get someone's undivided attention ...
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