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studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Mobile, Tablet and Internet Usage 2012: NACE
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...
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Our Mobile Planet: Austria
With Austria's smartphone penetration now at 36% and 52% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Analysis of the Gambling Vertical in Austria
This study analyzes the gambling behavior and the research patterns of gamblers in Austria.
Key findings:
- Approximately 65% of gamblers who use internet in Austria, gamble online
- Nearly half of the gamblers inform themselves about gambling on internet. Search engines ...
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Shopping for Tech products in Austria
This study will help you understand the purchase funnel within the tech industry in Austria
Key findings:
- Online shopping is established across all tech categories and most likely for the categories Audio/Video equipment and PC hardware. However, overall buying ...
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Researching and Shopping Online in Austria
This study will help you understand more about how consumers in Austria research and shop online. We've looked at behaviour when researching and buying a range of products from food and drink, to clothes and TVs.
Key findings:
- Online ...
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