- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
Measure & Analyze / studies
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
-
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
-
Media Usage Study Denmark
This study will help you understand more about how consumers in Denmark use various forms of mediaKey findings:
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
Preview the Study Download: PDF , PPT
-
Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
Key Findings
- Search engine marketing campaign planning should take the ...
Preview the Study Download: PDF , PPT