Cross Media / studies
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
YouTube Audience Measurement Egypt Icon
This study will help you understand more about how consumers in Egypt use YouTube.
Key findings:
44% of Egypt’s internet users are using YouTube on a daily basis and 97% of them have a positive opinion about it.
Aside from watching videos, 55% of users also actively upload videos, 17% create playlists and 15% write textual comments .
Mobile, Tablet and Internet Usage 2012: SEEMEA Icon
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is the overview on SEEMEA emerging & mature markets.
Key findings:
- Highest smartphone and tablet usage in the UAE and Saudi Arabia. Among the European markets, Spain and France have the highest penetrations.
- In two thirds of the SEEMEA countries, PC penetration is higher than 66%. In half of the markets, Laptops/Notebooks are more popular than desktop pcs.
- Less than 2 thirds of the population use the Internet in 6 SEEMEA markets. Lowest usage in Egypt - with a clear distance to the other markets.
- Mobile networks are most often used to access the Internet on a smartphone followed by Wifi/WLAN at home.
- In Portugal and France Internet enabled TV are used by about one fifth of the population. eReaders are the device with the smallest penetration.