Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
YouTube Audience Measurement: Ireland Icon
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is seen as a likable site.
- YouTube users are highly engaged and digitally active.
- YouTube ads evoke action: Clicking on the ad to get to the advertisers’ website or visiting the advertisers’ website later are the most likely actions followed by an ad contact on YouTube.