Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
This study will help you understand more about the YouTube audience in Ireland.
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is seen as a likable site.
- YouTube users are highly engaged and digitally active.
- YouTube ads evoke action: Clicking on the ad to get to the advertisers’ website or visiting the advertisers’ website later are the most likely actions followed by an ad contact on YouTube.