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studies
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Google Display Network vs. Portal Takeovers for Moms
71% of moms visit sites within the Google Display Network every day. Learn how this audience can be reached:
- The Google Display Network reaches 4x more moms than the top portal homepage
- The Google Display Network exclusively reaches nearly 1 ...
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Google Display Network vs. Portal Takeovers for Online Bankers
Would a homepage on Forbes help a marketer achieve target and scale? Google and Compete stacked up the numbers and here's what we find:
- The Google Display Network reaches 3.8x more online bankers than the top portal homepage ...
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Google Display Network vs. Portal Takeovers for Sports Fans
Sports fans can hang out online in spots big and small. What's the best way to target them at once? Google and Compete scores with this study:
- The Google Display Network reaches over 2.5x more male sports fans ...
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Google Display Network vs. Portal Takeovers for Auto Shoppers
Auto buyers today spend months researching online prior to going to the dealership. This study with Compete finds ways for marketers to intercept these shoppers in the process:
- The Google Display Network reaches 4x more standard vehicle shoppers than the ...
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Google Display Network vs. Portal Takeovers for Tech Enthusiasts
A study by Google and Compete investigated how using the Google Display Network (GDN) compares to a "takeover" of a portal like AOL, MSN, or Yahoo in trying to reach a demographic of tech enthusiasts. Among the findings:
- 38% of ...
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Five Truths of the Digital African American Consumer
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. Among our findings:
- African-American consumers are ...
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The Zero Moment of Truth for Automotive Study
How is auto shopper behavior changing in a digitally powered world? How are shoppers’ expectations of the physical dealership changing? Google partnered with Shopper Sciences to reveal the Zero Moments of Truth for the automotive industry and found:
- Shoppers for ...
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The Zero Moment of Truth for Voting Study
How is the candidate selection process for voting changing in a digitally powered world? How effective are traditional ads at changing actual voting behavior? Google partnered with Shopper Sciences to reveal the Zero Moment of Truth for 500 voters who ...
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The Zero Moment of Truth for Consumer Electronics Study
How is the consumer electronic purchase process changing in a digitally powered world? How effective are traditional ads at changing purchasing behavior? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for the personal ...
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The Zero Moment of Truth for Bank Deposits Study
How is bank account activation changing in a digitally powered world? How effective are traditional ads at changing actual purchasing? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for bank deposits within the ...
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The Zero Moment of Truth for Insurance Study
How is insurance purchase behavior changing in a digitally powered world? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for the insurance industry and found:
- The path to purchase in the insurance category ...
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The Zero Moment of Truth for Investments Study
How is investment account activation changing in a digitally powered world? What role do new media like social & mobile in driving consumers to open new investment accounts? How effective are traditional ads at changing actual purchasing? Google and Shopper Sciences ...
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