- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Understand Market Behavior / studies
Insights to help marketers understand the general market landscape and to look at macro-level influences. Businesses need to understand how they could be impacted, and learn how to prepare for it.
Holiday Consumer Intentions 2012
Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first "Nonline ...
The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
From Calls to Clicks
Google partnered with Ipsos in 2012 to understand the evolution of customer service in the telecom industry. The study looks at subscribers’ awareness, use, and satisfaction with their provider’s customer service offerings. It also looks at the use of ...
Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
The Impact of YouTube on Special K Sales
Google and Kellogg's worked with MarketingScan to prove the efficiency of a Special K campaign on YouTube.i
- There was a good synergy between YouTube and TV, with an 11% impact on Special K Cereals sales.
- Mid-term ...
Mobile, Tablet and Internet Usage 2012: NACE
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...
Our Mobile Planet: United Kingdom
With UK smartphone penetration now at 51% and 59% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...