- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
studies
-
YouTube and Google Search Drives Offline CPG Sales
YouTube can offer a big boost to offline CPG sales, according to a MetrixLab study. Key findings include:
- YouTube added significant gross reach to the cross-media campaign, and 2.6% incremental net reach
- With a ROI of 0.42, YouTube ...
Preview the Study Download: PDF , PPT
-
Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
Key Findings
- Search engine marketing campaign planning should take the ...
Preview the Study Download: PDF , PPT
-
Organic and Paid Search Results in Germany
This study provides an analysis of the effect of paid versus organic search on the Google result page in Germany. This is a test and control study with German internet users aged 14 years and above.
Key Findings
- AdWords drive ...
Preview the Study Download: PDF , PPT
-
Brand Building with AdWords, Germany
This study will help you understand the role and impact of AdWords campaigns on brands in Germany.
Key findings
- AdWords campaigns can help build brands
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty
- AdWords impact ...
Preview the Study Download: PDF
-
Evaluating the Effect of AdWords on Brand Perceptions
This study focuses on the role and impact of AdWords campaigns on brands.
Key findings- AdWords campaigns can help to build brands.
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty.
- AdWords impact increases with position ...
Preview the Study Download: PDF , PPT