The Role of Search in a Multimedia Campaign, Germany
This study provides an analysis of the interaction between search engine marketing (SEM) and TV campaigns to determine optimal combination of campaign elements in Germany.
- TV campaigns increase search volumes and clicks.
- A 'TV only' campaign fails to ...
YouTube and Google Search Drives Offline CPG Sales
YouTube can offer a big boost to offline CPG sales, according to a MetrixLab study. Key findings include:
- YouTube added significant gross reach to the cross-media campaign, and 2.6% incremental net reach
- With a ROI of 0.42, YouTube ...