Cross Media / studies
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
Diesel Loverdose CrossMedia Study Spain
Google worked with Diesel to understand the effectiveness and efficiency of their multimedia ad campaign for Loverdose. Key findings included:
- YouTube reached 23% of general campaign target and added over 3% reach to the TV campaign. 45% of YouTube exposed ...
Decathlon Kipsta Underwear CrossMedia Spain
Google partnered with Decathlon to understand the effectiveness of their multimedia ad campaign for Kipsta underwear. Key findings included:
- The campaign raised awareness, recommendation, overall opinion and consideration (among men and older target) for Kipsta. It has also improved Decathlon ...
L'Oreal ElVive CrossMedia Study Spain
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:
- YouTube added 3% discrete reach over TV.
- 36% of those exposed to YouTube and GDN had less than 3 TV contacts.