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Financial Services / studies
Explore the latest research from the financial services industry. Find out how consumers search and shop online for financial products. From health and travel insurance to online banking and credit cards, Google can help you understand how best to develop your financial digital strategy and achieve your marketing objectives. Access research, case studies and thoughts from financial leaders in the format of your choice.
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Understanding the Full Marketing ROI on Sales of Auto Insurance Contracts in France
This study aims at helping you understand the full marketing ROI on auto insurance sales in France. The study looks at the various marketing levers that drive traffic to MAAF's website, measures the impact between online and offline and ...
Preview the Study Download: PDF , PPT
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Role of Search in Insurance Purchasing
The objective of this study was to map the role of search in purchasing car, home and health insurance products online in France. The results show that search is an important part of the customer journey across all three categories ...
Preview the Study Download: PDF , PPT