studies

Generating Incremental Reach with YouTube: Ubisoft Just Dance III Campaign

Google and Ubisoft worked together to measure the crossmedia impact of YouTube and TV in Ubisoft's Just Dance III web and TV campaign.

Key Findings

• YouTube delivers a strong incremental reach (reached 12.8% of the target audience and ...

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Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France

This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign

Key findings:

• The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...

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The Role of Online in Buying New Cars in France

This study will help you understand more about how consumers in France research buying a new automobile online.

Key findings:

• The most important sources for researching a new car are dealerships and search engines
• Online videos play an important role ...

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Measuring the ROI of Online Advertising: Dove Hair Care in France

Google and Dove worked together to explore the impact of online advertising on in-store sales.

Key findings:

• The inclusion of online advertising resulted in a 6% sales uplift.
• Online was most effective when used in synergy with national TV – this ...

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Impact of Display Advertising on In-Store Sales: France

The study will help you understand the impact of display advertising on in-store sales. In particular, the study looks to quantify the impact of Google Display Network on SFR’s in-store sales on post-paid and hybrid voice offers in France ...

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Role of Search in the Gambling Sector

The objective of this study was to map the role of search in the usage of, and application for, gambling sites in the French market. The results indicate that search is an important part of the full journey, but particularly ...

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Role of Search in Insurance Purchasing

The objective of this study was to map the role of search in purchasing car, home and health insurance products online in France. The results show that search is an important part of the customer journey across all three categories ...

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Role of Online Advertising in Carrefour's PC Sales

The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity.

Key findings

• 1 in 4 of ...

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