Role of Search in the Gambling Sector
The objective of this study was to map the role of search in the usage of, and application for, gambling sites in the French market. The results indicate that search is an important part of the full journey, but particularly ...
Measuring the ROI of Online Advertising: L'Oreal Nutrigloss in France
Through the use of geo-testing, Google worked with L'Oreal to examine the impact of online advertising on in-store sales.
- YouTube made media spend more efficient - swapping some TV for YT achieved equivalent sales for a lower budget ...
Role of Search in Insurance Purchasing
The objective of this study was to map the role of search in purchasing car, home and health insurance products online in France. The results show that search is an important part of the customer journey across all three categories ...
Role of Online Advertising in Carrefour's PC Sales
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity. Key findings
1 in 4 of ...