Automotive / studies
We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
Youtube and TV Working Together for Nuova Opel Corsa Icon
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more effective than TV in terms of reaching the focus target.
Key findings
YouTube was more effective than TV in terms of reaching the focus target of 18-54's
A considerable part of the TV investment worked to contact the same people more than 7 times.
Better campaign effect when YouTube and TV worked together.