- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Measuring the Impact of YouTube in the Media Mix
This study evaluates the effectiveness of digital media, and YouTube specifically, within the multi media Google "Cosa Cerchi Oggi?' campaign in Italy
- YouTube campaign delivered incremental reach within a multi media campaign – 7% of those exposed to the ...
The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
The Role of Online in Buying New Cars in Italy
This study will help you understand more about how consumers in Italy research buying a new automobile online.
- The most important sources for researching a new car are dealerships, search engines and word of mouth
- Search engines are ...
Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
Role of Search in Retail Banking
The objective of this study was to map the role of search in current account usage and the application process in the Italian retail banking market. The results showed that search is an important part of the customer journey.
The Role of Search for Home Entertainment Purchases
Online research is becoming a critical component of home entertainment technology shoppers' decision-making. Google and Nielsen looked at home entertainment technology shoppers' search in Italy, a growing market. Key findings:
- Search is an important part of the customer journey, with ...
The Role of Search in the Tech and Home Entertainment Market
The objective of this study is to map the role of search in the purchasing process of Italian tech and home entertainment products.
- The results show that search is an important part of the customer journey, with over ...
Role of Search in Travel Purchasing
The objective of the study was to map the role of search in the purchasing process in the Italian online travel market.
- The results indicate that search is a critical part of the customer journey - nearly three quarters ...
Understanding the ROI of Gillette's Multimedia Campaign
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign.
- YouTube delivers 6% incremental net reach over TV.
- YouTube is highly effective in delivering against brand KPIs.
- Used together, YouTube ...