Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
- Search engine marketing campaign planning should take the ...
Organic and Paid Search Results in Germany
This study provides an analysis of the effect of paid versus organic search on the Google result page in Germany. This is a test and control study with German internet users aged 14 years and above.
- AdWords drive ...
Brand Building with AdWords, Germany
This study will help you understand the role and impact of AdWords campaigns on brands in Germany.
- AdWords campaigns can help build brands
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty
- AdWords impact ...
Evaluating the Effect of AdWords on Brand Perceptions
This study focuses on the role and impact of AdWords campaigns on brands.Key findings
- AdWords campaigns can help to build brands.
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty.
- AdWords impact increases with position ...