studies
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Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
Key Findings
- Search engine marketing campaign planning should take the ...
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Organic and Paid Search Results in Germany
This study provides an analysis of the effect of paid versus organic search on the Google result page in Germany. This is a test and control study with German internet users aged 14 years and above.
Key Findings
- AdWords drive ...
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Brand Building with AdWords, Germany
This study will help you understand the role and impact of AdWords campaigns on brands in Germany.
Key findings
- AdWords campaigns can help build brands
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty
- AdWords impact ...
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Evaluating the Effect of AdWords on Brand Perceptions
This study focuses on the role and impact of AdWords campaigns on brands.
Key findings- AdWords campaigns can help to build brands.
- AdWords campaigns can impact metrics all the way from brand awareness to loyalty.
- AdWords impact increases with position ...
Preview the Study Download: PDF , PPT