How Search Helps Drive Purchases in The UK Travel Market
Search has become a critical first step for traveling consumers. Google and Nielsen examined the search behaviors of travel shoppers throughout the UK and found:
- 92% of online travel purchasers used search
- 90% of purchasers used a generic search
- Travel ...
The Role of Search in a Customer’s Mobile Experience
Today's mobile phone service shoppers are more likely to visit a service provider's website than a brick-and-mortar reseller. Google asked Nielsen to help us examine the online behavior of mobile shoppers. Among our findings:
- Consumers do an average ...
The Apparel Purchasing Process in the UK Online Retail Market
Clothes shoppers are spending more time–and making more purchases–online. Google and Nielsen explored the role of search in the online apparel purchase process in the retail market of the United Kingdom. We found:
- 57% of apparel shoppers use ...