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3.2011 | research study | EMEA , Netherlands

This study will help you understand more about the online ROI of the wider media mix in the Dutch travel market.

Key findings:

Budget strongly favours TV, but Google Display Network is significantly more efficient, providing the lowest cost per GRP
TV clearly the more effective media, but factoring budget in unveils online – GDN in particular – as a far more efficient media
With the cost of preroll not affected by the same seasonality as TV, it is a particularly attractive alternative in expensive TV months

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