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studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Mobile, Tablet and Internet Usage 2012: NACE
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...
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Our Mobile Planet: Norway
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Researching and Purchasing Tech Products Online in Norway
This study will help you understand more about how consumers in Norway research and shop tech products online. We've looked at behaviour when researching and buying a range of tech products from mobile devices and computer hardware to TVs ...
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Booking Travel Online in Norway
This study will help you understand how travel is booked in Norway
Key findings:
- The internet is clearly the most important booking channel in the travel vertical regardless of travel product and regardless of trip length (short vs. holiday trip ...
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The Role of Online in Norwegian Retail Purchases
This study will help you understand the role of the internet in Norwegian retail purchases.
Key findings:
- Offline shopping is still the prevailing purchase method in the analyzed Retail and CPG product categories – although the spread of online shopping differs ...
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