studies
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT
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The Role of Online in Russian Retail Purchases
This study will help you understand the role of the internet in Russian retail purchases.
Key findings:
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online in the future ...
Preview the Study Download: PDF , PPT
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The Role of Online in Russian Finance Purchases
This study will help you understand the role of the internet in Russian finance purchases.
Key findings:
- Finance products are mainly bought offline. Only investment products reach noticeable shares for online purchase.
- ROPO effect is visible: the vast majority of ...
Preview the Study Download: PDF , PPT