studies
Researching and Purchasing Tech Products Online in Russia Icon
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories (ROPO effect)
- Offline shopping is the prevailing purchase method in the tech categories under analysis – spread of online shopping is below 10% across all categories
- In the online research process search is the dominant tool for initial and intensive research: search creates awareness and navigates to relevant sources
The Role of Online in Russian Retail Purchases Icon
This study will help you understand the role of the internet in Russian retail purchases.
Key findings:
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online in the future.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories.
- Online sources are particularly strong in the initial and intensive research phases, whereas offline sources are predominantly considered for decision-support – reflecting the actual purchase behaviour.
The Role of Online in Russian Finance Purchases Icon
This study will help you understand the role of the internet in Russian finance purchases.
Key findings:
- Finance products are mainly bought offline. Only investment products reach noticeable shares for online purchase.
- ROPO effect is visible: the vast majority of online researcher made an offline purchase afterwards.
- Online is an important information source in the finance sector but is outpaced by offline, especially finance experts. A major barrier to online is the lack of personal advice as well as security concerns.