Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Shopping for Tech Products Online in Turkey Icon
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical: across the board about 20% of the purchases in the past 24 months were placed on the internet
- Online research highly relevant in all product categories and drives offline sales (ROPO effect)
- Among the online research sources search engines have an outstanding position as a navigator tool: they are the most frequently used source for starting and intensifying online research on tech products
The Role of Online in Turkish Retail Purchases Icon
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
Key findings:
- Search engines are the most frequently used as well as the most relevant online information source across all product categories.
- convenience is the most frequently stated reasons for buying products online.
- Online purchase is not very common among Turkish onliners: Across all categories the majority usually buy offline only.