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studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Shopping for Tech Products Online in Turkey
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical: across the board about ...
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The Role of Online in Turkish Automotive Purchases
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making automotive purchases.
Key findings:
- The most important sources for researching a new car are search engines, auto dealerships, and ...
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Booking Travel Online in Turkey
This study will help you understand how travel is booked in Turkey
Key findings:
- The internet is clearly the most important booking channel in the travel vertical regardless of travel product and regardless of trip length (short vs. holiday trip ...
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The Role of Online in Turkish Retail Purchases
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
Key findings:
- Search engines are the most frequently used as well as the most relevant online information source across all product categories ...
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Southern Europe, Middle East and Africa Enumeration Data
This research offers insight into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour.
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