studies

Evaluating the role of online media in a grocery campaign

This study aims at evaluating the impact of an online advertising campaign from a leading UK grocery retailer.

Key findings:

• Google had a reach of 35% of the target audience
• Indexing reach point achieved per £1 of investment, GDN Banner ...

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The Home Buyers’ Online Journey

Searching for property to buy online is a complex process, but search plays a critical role. Google and Nielsen teamed up to study the search behavior of property buyers in the UK. We found:

• 86% of eventual purchasers used search ...

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Increase Brand Favourability with Promoted Videos

Have you ever noticed the sponsored video ads that appear alongside YouTube search results? We partnered with Decipher to understand what kind of impact these promoted videos have on branding for advertisers:

• 77% of users recall the YouTube ad if ...

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Marketing Mix Evaluation for Cadbury

How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found the optimal combination to get people's mouths talking and watering:

• Online channels had an impressive total reach of 30.8%
• Online provided ...

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A Cross Media Campaign to Raise Samsung Awareness

In Spring 2010, Samsung ran a multi-media campaign, including TV and YouTube, for the launch of its 3D LED TV with the goal of raising awareness around the product. This MetrixLab study found:

• 33% of those exposed to YouTube had ...

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The Role of Search in a Customer’s Choice of Broadband Provider

Broadband shoppers research potential purchases online. Google and Nielsen studied the online search behavior of Broadband shoppers in the UK. We found:

• Broadband shoppers carry out 4.1 searches before they purchase
• 1/3 of broadband purchasers use generic searches ...

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How Search Helps Drive Purchases in The UK Travel Market

Search has become a critical first step for traveling consumers. Google and Nielsen examined the search behaviors of travel shoppers throughout the UK and found:

• 92% of online travel purchasers used search
• 90% of purchasers used a generic search
• Travel ...

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The Role of Search in a Customer’s Mobile Experience

Today's mobile phone service shoppers are more likely to visit a service provider's website than a brick-and-mortar reseller. Google asked Nielsen to help us examine the online behavior of mobile shoppers. Among our findings:

• Consumers do an average ...

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