Evaluating the role of online media in a grocery campaign
This study aims at evaluating the impact of an online advertising campaign from a leading UK grocery retailer.
- Google had a reach of 35% of the target audience
- Indexing reach point achieved per £1 of investment, GDN Banner ...
The Home Buyers’ Online Journey
Searching for property to buy online is a complex process, but search plays a critical role. Google and Nielsen teamed up to study the search behavior of property buyers in the UK. We found:
- 86% of eventual purchasers used search ...
The Online Video's Role in the Movie Decision-Making Process
Between 17 July and 2 September 2010, OTX's weekly movie tracker tracked approximately 30 movies and captured the intent of 8,400 movie-goers. Among those who came across a trailer and/or banner ad for a movie on the ...
Increase Brand Favourability with Promoted Videos
Have you ever noticed the sponsored video ads that appear alongside YouTube search results? We partnered with Decipher to understand what kind of impact these promoted videos have on branding for advertisers:
- 77% of users recall the YouTube ad if ...
Marketing Mix Evaluation for Cadbury
How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found the optimal combination to get people's mouths talking and watering:
- Online channels had an impressive total reach of 30.8%
- Online provided ...
Winning the 2010 World Cup in the Digital Space
In the summer of 2010, Adidas had the key objective to "win the World Cup‟ in core digital channels that were heavily consumed by the target audience, and to become the most talked about sports brand of the 2010 World ...
A Cross Media Campaign to Raise Samsung Awareness
In Spring 2010, Samsung ran a multi-media campaign, including TV and YouTube, for the launch of its 3D LED TV with the goal of raising awareness around the product. This MetrixLab study found:
- 33% of those exposed to YouTube had ...
The Role of Search in a Customer’s Choice of Broadband Provider
Broadband shoppers research potential purchases online. Google and Nielsen studied the online search behavior of Broadband shoppers in the UK. We found:
- Broadband shoppers carry out 4.1 searches before they purchase
- 1/3 of broadband purchasers use generic searches ...
How Expedia Drove More Shoppers to its Website
Like many retailers, Expedia UK, the leading online travel provider in the UK, wanted to know more about how to effectively drive traffic to its website. Google and Marketshare analyzed Expedia shoppers' online behavior and found:
- Reallocating the same budget ...
How Search Helps Drive Purchases in The UK Travel Market
Search has become a critical first step for traveling consumers. Google and Nielsen examined the search behaviors of travel shoppers throughout the UK and found:
- 92% of online travel purchasers used search
- 90% of purchasers used a generic search
- Travel ...
The Role of Search in a Customer’s Mobile Experience
Today's mobile phone service shoppers are more likely to visit a service provider's website than a brick-and-mortar reseller. Google asked Nielsen to help us examine the online behavior of mobile shoppers. Among our findings:
- Consumers do an average ...
The Apparel Purchasing Process in the UK Online Retail Market
Clothes shoppers are spending more time–and making more purchases–online. Google and Nielsen explored the role of search in the online apparel purchase process in the retail market of the United Kingdom. We found:
- 57% of apparel shoppers use ...