Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
The Role of the Internet in New Car Purchases
This study presents the attitudes and behaviours of new car buyers in 13 countries.Key findings
- On a global level, the most important sources for researching a new automobile are auto dealerships, search engines and manufacturer websites.
- 65 percent of ...
Mobile Advertiser Outlook 2011
If you’re interested in mobile strategy then this is a must-read study. Increased ownership of Smartphones is the key driver of growth in Mobile advertising, yet consumer adoption currently outpaces advertiser investment.
This study looks at:
- The key barriers ...
The Role of Online in Buying New Cars in the UK
This study will help you understand more about how consumers in the UK research new car purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search ...
UK Mobile Consumer Evolution
As Smartphone penetration continues to grow, this study offers a deep understanding of UK consumer mobile usage.
- More than half of smartphone users go online every day.
- Many consumers use a search engine on their smartphone to search ...
Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...
The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...
Impact of Multiple YouTube Homepage Ads for Renault
Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan. We worked with GFK to quantify the success of the campaign:
- The three homepage ads had a combined reach of ...
Online Research Driving Offline Purchase for Görtz
Retailers want to know about the ROPO effect: How many consumers research online and purchase offline? Görtz tested their ROPO effect with us and found:
- For every 100x coupons redeemed through the online shop, a further 51x coupons were redeemed ...