studies

What Users Want Most from Mobile Sites Today

The problem (and opportunity) is big...

While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big ...

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Growth in Online Shopping 2010 to 2012

For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.

Key Findings

• Online purchase ...

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Online to Store Effect in the UK FMCG Sector

This study provides a deep dive into ROPO (research online purchase offline) behaviour in UK FMCG sector. It focuses on FMCG searchers and those who have visited a Grocery retail online site. The study combines single source data for online ...

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Global Business Map

The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...

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Measuring the ROI of Pre Roll in Media Mix: UK

This study will help you understand more about the ROI of pre-roll ads in the media mix.

Key findings:

• Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
• The pre-roll campaign, particularly when combined with TV campaign ...

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Cadbury's Google+ Activity Connects with Over 1.2 Million People

One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 to 25 years old. With the goals of interacting with this tech-savvy demographic, standing out from other sponsors and ...

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Our Mobile Planet: United Kingdom

With UK smartphone penetration now at 51% and 59% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...

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Trends in Digital Device and Internet Usage 2012

This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.

Key findings:

• An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...

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