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Travel / studies
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Researching and Booking Travel Online in Ukraine
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Preview the Study Download: PDF , PPT