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Launch New Product / studies
New product launches are almost always high-stakes events for marketers. Learn how to reach the right customer with the right message about your new product through our case studies, videos, infographics, and research presented here.
Smartphone Launch Predictor
Product upgrades, and having the latest and greatest devices are top reasons consumers purchase new smartphones. Google has been following smartphone launch trends since 2010. We found that search predicts smartphone sales, with over 90% accuracy. In this 2012 Smartphone ...
Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
How Moms Shop and Research Baby Products/ Child Care
Moms generally start their research process 1-2 weeks prior to purchase for baby/childcare products. This represents a marketers' window of opportunity to connect with moms. Download this report to discover how, when and what moms search on for this ...
How Moms Shop and Research Household Cleaning/Laundry
Moms rely on internet resources to collect information about household cleaning/laundry products. The majority of them start their research process about 1-2 days prior to purchase. Download this report to discover how, when and what moms search on for ...
The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
Value of Search for Wireless Product Launches
Online searches are key to pre-purchase research when it comes to buying a mobile phone. Our Google/Compete study found:
- 62% of consumers who searched for a newly launched device purchased a phone
- Search directly drove 25% of all online ...
Value of Search for CPG New Product Launches
How do you maximize the impact of a new CPG product launch? A Compete study found:
- As consumers become aware of products post launch, rely on search engines to help them find new product pages
- 1 in 3 searchers discovered ...
Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...