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studies
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Think Performance Display One-Sheet
Insights at your fingertips: Learn how performance advertisers can leverage display to create and capture demand.Preview the Study Download: PDF
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Think Performance Mobile One-Sheet
Insights at your fingertips: Learn how performance advertisers can make the most of mobile to create and capture demand.Preview the Study Download: PDF
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Think Performance Video One-Sheet
Insights at your fingertips: Learn how performance advertisers can leverage video to create and capture demand.Preview the Study Download: PDF
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The Meaning of Mobile
We know a lot about WHAT people are doing in the mobile space: when they use their phones, what activities they do with their phones, how many times a day they use their phones, etc. But what is missing in ...
Preview the Study Download: PDF
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The Digital Journey to Wellness: Hospital Selection
Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study:
- 84% of patients use both online and offline ...
Preview the Study Download: PDF
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The Evolving Path of Today's Tech B2B Customer
67% of Tech B2B customers are not sure what company to purchase their services from. 93% of them use the internet to research their decisions, more than any other source. Google conducted a clickstream study and survey to better understand ...
Preview the Study Download: PDF
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What Users Want Most from Mobile Sites Today
The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big ...
Preview the Study Download: PDF
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Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
Preview the Study Download: PDF
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Think Travel Branding One-Sheet
Re-imagine branding in the digital world for the travel industry .
Preview the Study Download: PDF
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Think Travel Remarketing One-Sheet
Insights at your fingertips: Reach the right travel customer at the right moment, all across the web.
Preview the Study Download: PDF
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Think Travel Mobile One-Sheet
Insights at your fingertips: Learn how smartphones and tablets affect the travel industry .
Preview the Study Download: PDF
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Think Travel Video One-Sheet
Insights at your fingertips: Learn how online video connects travel brands with consumers.
Preview the Study Download: PDF