- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
The 2012 Traveler and Daily Deals
Google and Ipsos studied business, leisure and affluent travelers to understand how they move from undecided to decided. In this sub-category report, we narrow in on Daily Deal sites. Explore this report to learn how travelers utilize these sites in ...
The Role of Video for the 2012 Traveler
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the role of video for today's traveler and how usage might contrast across these types of travelers. Here is a ...
The Role of Mobile for the 2012 Traveler
57% of business travelers and 38% of leisure travelers use their mobile device for travel information - more than doubling in just 3 years time. Google and Ipsos studied business, leisure and affluent travelers to better understand how mobile travel behaviors ...
The Role of Loyalty Programs for the 2012 Traveler
Up to 70% of business travelers and 43% of leisure travelers are enrolled in travel loyalty programs. Google and Ipsos studied business, leisure and affluent travelers to understand the role of loyalty programs in the travel decision making process and ...
The Role of Print for the 2012 traveler
Travelers see the Internet as a useful source of info that helps them make travel-related decisions as well as a catalyst that triggers them to book. Check out this 2012 Google/Ipsos study that compares the role of print media ...
The Hotel Traveler's Road to Decision 2012
62% of leisure travelers and 58% of business travelers reserve hotels online. Google and Ipsos studied leisure, business and affluent travelers to understand the path these travelers take leading up to how they make hotel purchase decisions. Here's what ...
Car Traveler's Road to Decision 2012
Two-thirds of all travelers book rental cars online, twice the rate of offline booking. Google and Ipsos studied leisure, business and affluent travelers to understand how they research the car rental booking process. Here's what we found:
- 1 in ...
The Air Traveler's Road to Decision 2012
More than 95% of travelers comparison shop for airline tickets online. Google and Ipsos looked across leisure, business and affluent travelers to understand how consumers make up their minds when booking airline travel. Here's what we found:
- Air travelers ...
Media Habits of Teens and Twenty-Somethings 2012
Are teens and young adults wired differently? How do they utilize offline channels in their decision making? Google and Ipsos MediaCT partnered up to understand what makes this elusive audience tick. Here's what we found:
- Online video is a ...
The Doctor's Digital Path to Treatment
Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media channels. Further, we wanted to learn whether their digital learnings impact their patient treatments. Here are some highlights from the ...