studies
Leveraging the Power of Video to Generate Intent to View a Movie Icon
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind awareness and +25% in spontaneous awareness
- The campaign drove a 15% increase in intent to watch the movie
Flora Xmos Study Icon
How did paid search help the U.K. food brand Flora associate its brand with family, cooking, and nutrition? This study found:
- Search is 10 times more efficient than TV in bolstering top of mind awareness.
- Sponsored search can help a value-based brand campaign resonate
- Supplementing a campaign with search can make other forms of media, like TV and radio, more efficient