studies
The Role of Online in Hungarian Travel Purchases Icon
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going on a trip Hungarian onliners typically stay domestic: the vast majority spend their short or holiday trips within Hungary. Accordingly the most popular travel product are accommodation bookings.
- The internet plays a major role in the pre-purchase research process: 2/3 of the travellers who made a booking informed themselves online.
Purchasing Financial Products in Hungary Icon
This study will help you understand more about how consumers in Hungary research and shop online for financial products. We looked at a variety of financial products, including: insurance, current and savings accounts, credit cards and loans.
Key findings:
- Online research prior to (offline) purchase is relevant for all analyzed finance products and impacts offline sales.
- Every second online researcher starts on search in order to navigate to relevant research sources.
The Role of Online in Hungarian Retail Purchases Icon
This study will help you understand the role of the internet in Hungarian retail purchases.
Key findings:
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories.
- Presence on search engines enables presence in the online research process and subsequently relevance for the offline purchase.