studies
Shopping for Tech Products Online in Sweden Icon
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing fast: 8% of all onliners have already made a purchase via smartphone
- Online research drives offline sales: 60% of the shoppers who researched online made their purchase offline (ROPO effect)
The YouTube Audience in Sweden Icon
This study will help you understand the YouTube audience in Sweden.
Key findings:
- YouTube is the leading online video site in Sweden. It is in an excellent position in terms of awareness and usage and is seen as a likable site.
- YouTube users are a valuable audience: in comparison with non-users they are a group of rather young, well educated people with comparably high income.
- YouTube users are highly engaged and digitally active – particularly in social networking, blogosphere and online gaming.