adidas Drives Branding Across All Screens
9.2011 | North America, United States
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube on PCs and mobile. The campaign produced these results:
- The YouTube Masthead ad resulted in a 1,400+% lift in brand response conversions (site visits and searches for the Adidas brand on Google and YouTube).
- Masthead ads yielded interactions rates that were 2x industry benchmarks.
- Subscribers to the adidas channel doubled over the life of the campaign
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