Airline Traveler's Road to Decision 2009

7.2009 | North America

Inside the research process of airline booking for both business and leisure travelers. This survey by Google and OTX found:

  • Nearly a quarter of business travelers use Google to compare ticket prices
  • Over 70% of both business and personal travelers say they check in online before flights
  • Travelers consider price and convenience above reviews or recommendations in making their decision
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