Automotive Aftermarket Study 2010
11.2010 | North America, United States
More people are turning to the internet to research automotive parts, tires, services and accessories (PTSA) in order to "kick the tires" before purchasing. We specifically explored the role of Search in the purchasing process and found:
- Service sites had the largest percentage gain in traffic, increasing 1.5x in 2008 - 2010
- While brakes are researched online most, batteries have the highest online-offline conversion rate
- The average online research to offline purchase conversion rate for parts is 85%
Related Studies
-
Automotive Buy Flow Study 2010
Although demand and purchase intent for cars were down in 2009, the internet played a surprisingly positive ... Preview this Research Study
-
Global Automotive Buy Flow Study 2009
How do people from various regions around the world shop for cars? A study with Netpop found:23% ... Preview this Research Study
-
Automotive Buy Flow Study 2009
As market demand for cars have started to rebound in 2009, 69% of shoppers said they planned ... Preview this Research Study
Related Videos
Related Tools & Infographics
-
Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore