Automotive Buy Flow Study 2010
4.2010 | North America
Although demand and purchase intent for cars were down in 2009, the internet played a surprisingly positive role the following year. A few highlights from this Compete & R.L. Polk & Co study include:
- Consumers are spending more time researching before purchase
- Social networking sites and mobile are emerging as viable auto shopping resources
- Purchasers used third-party sites more consistently in the research process than OEM sites
More people are turning to the internet to research automotive parts, tires, services and accessories (PTSA) in ... Preview this Research Study
How do people from various regions around the world shop for cars? A study with Netpop found:23% ... Preview this Research Study
As market demand for cars have started to rebound in 2009, 69% of shoppers said they planned ... Preview this Research Study
Guy Kawasaki discusses how you can enchant your customer by building something that they connect with.
John Ross, CEO, Shopper Sciences, & EVP, Mediabrands, discusses how shoppers today connect with each other in more powerful and profound ways that we've ever seen before. The ability to influence purchase decisions based on someone who has a previous ...
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