Automotive Buy Flow Study 2010
4.2010 | North America, United States
Although demand and purchase intent for cars were down in 2009, the internet played a surprisingly positive role the following year. A few highlights from this Compete & R.L. Polk & Co study include:
- Consumers are spending more time researching before purchase
- Social networking sites and mobile are emerging as viable auto shopping resources
- Purchasers used third-party sites more consistently in the research process than OEM sites
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