BabyCenter 21st Century Mom 2012 American Media Mom Report
4.2012 | North America
Our research partner BabyCenter shares their latest edition of their industry leading 21st Century Mom® Insights Series. BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are changing the rules for marketers. Motherhood significantly impacts how women use media, and this report examines how this critical audience segment – with over $2 trillion in spending power – is blending traditional and digital formats in new ways. Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, like some of the findings below:
- Women are using 40% less each of magazines, newspapers and TV since becoming a mom.
- Moms use their mobile device for mobile shopping 58% more than the general population.
- Moms spend 60% more time on blogs than the general population.
- 1 in 5 moms have scanned a product barcode for price comparisons in the past 30 days.