Delta Air Lines Extends TV Branding to Mobile
9.2011 | North America, United States
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve:
- Over 100% lift in brand awareness, brand favorability and consideration intent
- Double the brand association with business elite services
- Favorability metrics 7x higher than the mobile display brand lift benchmark
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