El Corte Ingles Multimedia Campaign Effectiveness
3.2010 | EMEA
Spain's largest department store chain invested in YouTube and experienced these results:
- YouTube delivers incremental net reach over TV
- YouTube was highly effective in delivering against brand KPIs
- YouTube and TV work better together
Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va ... Preview this Case Study
Retailers want to know about the ROPO effect: How many consumers research online and purchase offline? Görtz ... Preview this Case Study
Fnac, a leading electronics retailer in Spain, wanted to know how the Internet was affecting the TV ... Preview this Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
Understanding the Total Marketing ROI
See how Pc City (part of the DSGi group), used Google search query volume to understand their total media and marketing effectiveness.