Flora Xmos Study

2.2009 | EMEA

How did paid search help the U.K. food brand Flora associate its brand with family, cooking, and nutrition? This study found:

  • Search is 10 times more efficient than TV in bolstering top of mind awareness.
  • Sponsored search can help a value-based brand campaign resonate
  • Supplementing a campaign with search can make other forms of media, like TV and radio, more efficient
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