Four Truths About Moms and Search
12.2009 | North America, United States
Moms are more influential than ever in the home and online. This OTX/BabyCenter study found these insights about the modern mom:
- 80% of them have searched on product after seeing it on TV
- They're searching with longer phrases to find exactly what they're looking for
- Over half the moms surveyed said they have followed up researching online with a purchase offline
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