Global Insights on Smartphone Users & Mobile Marketers
6.2011 | Global
Google partners up with the Mobile Marketing Association to understand how different countries differ in mobile usage and where mobile marketers are headed. We found:
- In Japan, the average consumer has 45 mobile apps installed on their phone, compared to 23 for the U.S. and U.K.
- 26% of U.S. marketers have quantified the offline impact of mobile sales. Compared to 7-16% of marketers outside of the U.S.
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