How Consumers Shop for Electronics
1.2009 | North America
When they're looking for the latest gadgets and electronics, do consumers search online or in stores? A study with OTX found:
- 84% of consumers say their top resource for researching electronics purchases is the Internet
- 43% say they plan to use retailer sites like Best Buy and 34% plan to use online-only retailers like Amazon for research
- But when it comes to actually buying, online-only retailers are the biggest destination
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