How Expedia Drove More Shoppers to its Website
4.2010 | EMEA
Like many retailers, Expedia UK, the leading online travel provider in the UK, wanted to know more about how to effectively drive traffic to its website. Google and Marketshare analyzed Expedia shoppers' online behavior and found:
- Reallocating the same budget to the optimal mix could drive an extra 8% shoppers
- Branded paid search can drive incremental shoppers
- Marketers need to look at direct and indirect paths to purchase in order to maximize offline media
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