How Men Shop for Shoes Online
1.2009 | North America
How do men shop for shoes online? This study by Google and OTX found:
- 45% of men shopping for shoes both online and offline say that they turned to the Internet to help decide
- 37% cite the Internet as being the most likely advertising channel to help make a decision
-
Share by Link
- Share by Email
-
- Tweet
Categories: Retail, Search, Understand Consumer Behavior
Related Studies
-
The Smart Shopper
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of ... Preview this Research Study
-
Home Consumers Shop for Apparel
Google and OTX teamed up to find out how consumers shop for apparel online. This survey found: ... Preview this Research Study
-
How Women Shop Online for Shoes
From Manolos to Payless, the Internet is driving women's shoe sales. This study with OTX found:36% of ... Preview this Research Study
Related Articles
-
Time for Change with Peter Sachse
Peter Sachse, CMO of Macy’s and CEO of macys.com, explains how the retail giant is developing a ... Read on Think Quarterly (External Site)
-
Practical Magic
Russell Davies may be Head of Planning at Ogilvy & Mather, but he says that when it ... Read on Think Quarterly (External Site)
-
The Science Fiction Behind Search
Exploring the innovations that are making Star Trek dreams come true. Read on Think Quarterly (External Site)
-
The Knowledge - Innovation
Hannah Jones, VP of Sustainable Business and Innovation at Nike, picks her top 10 things that show ... Read on Think Quarterly (External Site)
Related Videos
-
Play Video
The Zero Moment of Truth Research ...
The Zero Moment of Truth Research Video
The new consumer decision making moment that's influencing shoppers prior to shelf.
-
Play Video
Shopper Insights
Shopper Insights
John Ross, CEO, Shopper Sciences, & EVP, Mediabrands, discusses how shoppers today connect with each other in more powerful and profound ways that we've ever seen before. The ability to influence purchase decisions based on someone who has a previous ...
-
Play Video
The Smart Shopper: Constantly Connected
The Smart Shopper: Constantly Connected
The Smart Shopper is constantly connected and values online information. He/she researches online then shops in-store, and uses a smartphone while shopping.
Related Tools & Infographics
-
Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore